Painted Wolf Wines Making a Mark In East Africa

Did you know that the Safari lodges and travel and tourism sectors in East Africa (as well as Southern Africa) are major supporters of Painted Wolf Wines? Sales of our wines in this important part of the world for the endangered African wild dog has grown steadily over the years, and Emma, one of our founders, has just returned from a successful visit to reinforce links and build brand presence. She shares her experiences with here: 

With tourism booming, I returned to Tanzania to further support our newest importer Kifaru Wines, and attended Kilifair, the annual tourism show in Arusha in early June. It was like no other show, held outside in a huge field (reminiscent of agricultural shows from my childhood in England), with safari lodges/hotels/tour operators exhibiting in a canvas pop up village in diverse manners. 


Daniel of Kifaru Wines and I poured Painted Wolf Wines in the late afternoons on the ‘and Beyond’ stand to raise awareness of our wines for conservation, and encourage more safari operators to list our wines. The evening ATTA networking event, hosted by the Elewana group was magical with an incredible saxophonist, massages and mouthwatering cheeses and charcuterie to accompany the building of deeper business relationships.
Prior to this, I was kindly hosted by Altezza travel in the slower paced, lush town of Moshi, outside of Arusha. One of their properties is situated near Mount Kilimanjaro, where many a climber begins their journey. They are in the process of creating an open style restaurant and bar blending into the surroundings with the traditional thatch roofs, also home to local artists.

From there it was onward to my first experience of Zanzibar. I arrived in the narrow characterful and bustling streets of Stonetown and stayed at a gorgeously authentic lodge on the beach, Hodi Hodi. Based here I explored the islands properties along many a bumpy road with Szlvia from Kifaru wines, making engaging connections with management teams and sommeliers from around the world.

When I first set foot on Zanzibar, I quickly realised it was going to be incredibly hard to leave. Waking at sunrise every day to walk on the deserted beach as the sun rose and swimming in the warm shallow waters protected by the reef was a stark contrast to my next stop Nairobi where it was time to embrace the traffic chaos and three days visiting numerous current and potential customers with the team from WOW Beverages and catching up with the Under the Influence team too. My favourite visit was to the Aero Club of East Africa where they are currently pouring our Den Chenin Blanc by the glass, now to be joined by our Den Pinotage and others. Steeped in history, there were photos and stories all over the walls including my favourite Amelia Earhart. I stayed in a little cottage on the grounds of the house where Karen Blixen first stayed, sadly very run down, yet a haven for the evenings. 

It was a visit that energised me and reinforced the mission we have for our wines for conservation. 

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